7 Recruitment Strategies to Attract Young Talent

For any organization, the process of hiring is important. Whether you own a small business or a multi-national chain, you will have to recruit employees to increase the efficiency of your organization and achieving the goals and objectives. The recruitment strategies of an organization require creativity and innovation. Technology has made it easier for organizations to post jobs and recruit people. 

When talking about recruitment strategies, it is important to define what recruitment strategy is. 

Recruitment Strategy

A recruitment strategy is a plan of action that allows organizations to identify prospects and recruit them for a suitable position. Recruiting strategy comprises of different techniques and methods through which the organizations attract and hire the best possible candidates. 

Now let’s dig into the top 8 recruitment strategies which allow organizations to hire from a pool of highly talented fresh graduates. 

Work on a Clear Employer Brand

What sets you apart from other companies during the recruitment drive is your employer brand. The employer brand should reflect the mission of your organization, its values, and its culture. While working on developing a clear employer brand it is important to focus on factors that will attract young talent towards your organization. 

1. Post a Broad Job Vacancy

When candidates are looking for jobs, they are looking for vacancies with more clarity in terms of the organization’s mission, values, type of job, responsibilities, and skills required. Organizations following smart recruitment strategies provide every detail that will promote the clarity of job descriptions. Opt for best practices while formulating job descriptions. Use bullet points, paragraphs, and choose an appropriate writing style and tone. 

2. Campus Recruitment Drive

Universities and colleges are where you can find potential candidates who are not only highly talented but are enthusiastic about work opportunities. One of the most effective recruitment strategies is the campus recruitment drive. The campus recruitment drive is one of the recruitment strategies adopted by the organizations in order to source, engage, and hire young candidates for entry-level positions and internships in their organization. Campus recruitment drive can benefit your organization in multiple ways. The entry-level positions in the organizations are the most difficult ones to fill. Moreover, the shortage of talent risk across global companies plays a significant factor in the encouragement of campus recruitment drives. Fresh graduates bring the ambition, dedication, motivation, enthusiasm, and hard work along with them. 

3. Use Social Media

The power of social media is significant. In this digital era, the use of social media has become very common yet very important. Today’s generation is always present on social media, so the best way to target your potential candidates is through social media. Incorporate social media platforms like LinkedIn, Facebook, and Instagram as a part of your recruitment strategy and begin targeting the millennials. Many companies like Apple have been successful by opting for this strategy. 

4. Employee Referral Programs

In order to further enhance your recruitment drive, make use of employee referral programs. Employee referral programs are common but are not well-recognized. Whenever a new position opens up, the employee refers to someone they know who would be suitable and the company hires the referred candidate. The employee who has made the referral gets a reward. Employee referral programs are advantageous as they help in hiring better quality candidates, decreases the turnover rate, cost-effective, takes less time to hire and the onboarding period is short. 

5. Sponsored Advertisements

In order to outstand your competitors, make use of sponsored advertisements. Sponsored advertisements make the recruitment drive less time consuming as it helps you to target a specific pool of candidates suitable for the position. Sponsored advertisements make sure that your job posting is visible to all the potential candidates and you are getting relevant search results. 

6. Add Perks for Your Current and Future Employees

One can never go wrong with adding this strategy to the process. Companies like Google, Apple, and Facebook offer significant perks to their employees such as a super buffet meal, health insurance policies, bonuses, family holidays, and much more to increase the retention rate, attract new candidates and increase employee satisfaction. An aesthetically maintained office area also adds up to the perks which even makes the employee motivated to work. Incorporating these strategies in the process of recruitment drive will yield maximum results and the organization can hire the required candidates from a competitive pool.