Why POS is Becoming an Integral Part of the E-Commerce Industry

The Point of Sale (POS) system is evolving constantly with the ever changing technology. Retailers depend on point of sale (POS) software to conduct sales. There are two main types of Point of Sale software;

1.     On-premise POS
2.     Cloud-Based POS

The on premise type of POS requires you to be present on location to use it. Whereas cloud-based POS allows you to track your sales and manage your business both offline and online. This means, if your business is using a cloud-based software, you do not have to be present on location. You can operate from anywhere and anytime. 

POS has become an integral part of the e-commerce industry because of the various benefits associated with it. Your business can become profit generating machine with the implementation of POS software. E-commerce together with POS enhances customer experience. The integration of POS with e-commerce is a perfect fit that can help your business to increase sales and fulfil the needs of the customers.

POS offers various features and benefits to the businesses such as inventory management, customer management, track sales, record sales data, shipping information and other benefits. Hence, integrating physical and online stores have significant benefits from the business and customer point of view.

Accurately track and manage goods

Integrating POS and e-commerce together helps businesses to track and manage goods with higher accuracy. Moreover, it is time effective, meaning it will help businesses to save time while efficiently managing the inventory and minimizing the costs. The purpose of POS software is to simplify the process of inventory, make tracking easier and effectively manage chain of stores.

Accurately updates product data

Manual processes are always time consuming and have higher chances of human error. Usually the employees update the product details at brick and mortar stores manually whenever any updates are made into an e-commerce catalogue. With the integration of POS and e-commerce, the product data is automatically updated allowing customers to see what they are buying. POS offers businesses a centralized product management system (PMS) that is integrated with your business’s e-commerce platform. It becomes easier for the store associates to answer product related queries asked by customers, and help them place online orders for products which are not in stock. It enhances the customer experience when the store associates have more knowledge at the disposal of the customers.

The POS software offered by SIB360 is intuitive, and its integration with e-commerce allows you to manage your business and POS at one place. Once your business has achieved the POS-Ecommerce integration, you can automatically eliminate manual processes. This will improve the overall operations of your business.

Effective Business Decisions

The integration of POS and e-commerce makes business operations easier for you. The integration allows businesses to have a sustainable competitive advantage in the industry while maximizing revenue opportunities for the business simultaneously. The intelligent yet the dynamic POS system notifies you exactly which product is the best-selling one and which one is not selling less likely. Moreover, the integration of POS and e-commerce will allow you to monitor your advertising efforts, promotions and discounts. With the help of this you can make accurate and effective business decisions which will contribute towards the maximization of your business revenue. Hence, an easy integration of both can yield significant benefits for your business.

Facilitates in-store returns and pickups

Over the period of time, online shopping has significantly evolved. Online shopping now provides customers with a quick and easy shopping experience. Some people prefer in-store pick up whereas some people prefer to get their orders shipped at its earliest. The integration of POS with e-commerce helps you adopt this model allowing your customers to purchase their products online and picking them up in store. This helps customers to save on the shipping costs.

In order to further enhance the customer experience, the integration will also help the customers return their products in stores. To make shopping more convenient for the customers, add a store locator on your website and show availability of inventory in each store. Hence, the integration will help you create an enhanced customer satisfaction while boosting up the revenue.

Inventory is available in real-time

When you integrate the two systems together, it is easier for you to manage inventory. Your business can operate more efficiently with a single handedly integrated POS and e-commerce solution. You can track your inventory in real-time. This will allows your business to set up an auto-replenishment feature as well with the help of the POS software. You just need to determine the optimal inventory levels for your store. POS system then do rest of the work. 

Do not underestimate the effect of customer experience on your business. Connect POS and ecommerce together using ways like in-built POS systems, custom integration, or by making use of a plugin. Integration of the two systems provide higher flexibility and adaptability to your businesses and help you improve customer experience. This subsequently leads to higher revenue growth.